What Are the Some Best and Worst Fonts for Logo Designing
A logo consists of 3 main elements, colour, shape, and font. Each one has its significance that contributes to making a great design. However, the font is the most crucial and hard to choose element. It can make or break the overall look of an emblem. As the font you choose is the deciding factor in whether or not your logo is effective.
But, deciding which goes best with the personality of your brand is not an easy task. Fortunately, with the new advancement, you’re no longer limited to the fonts that come pre-installed in Microsoft Word. You can find thousands of attractive free typefaces easily on the internet. As well as the designing software helps designers to create their custom and creative typeface that goes perfectly with the brand.
Besides, not all fonts are suitable for use. It has also been proved by the research that some fonts are pleasing to the eye and others make readers cringe. In fact, there are plenty of bad typefaces out there that are dull, unreadable, and totally unpleasant.
Therefore, to help you find the right typeface, in this article we will discuss some best and worst fonts and the reason for them being good and bad.
The Best Once
What Makes a Font Good
Choosing the best typeface for the design is not an easy task, but also it is very important. However, different factors classify a font to be good or bad. And, to be called a good, it must have consistency to maintain the quality in different platform and have the kerning and legibility.
Consistency
The first thing to make a typeface good is consistency. It means the letter; numbers and all the other elements that have been used in a design sustain the same look. Like, if you have a style that has soft and round corners with thick letters, then I must give the same consistency and look to its numbers or punctuation.
However, if it fails to do this, then an image and text will look imbalanced and incomplete.
Legibility
The legibility is the ease with which a reader can smoothly and easily read the text. Without readability, a font is not effective for your design. Buy a logo has to appear on both traditional and digital medium. However, your font should have the ability to maintain their quality whether to use in large or small size.
In the above styles, Garamond, Sans serif, and Helvetica are more likely to have good legibility. They are readable in a range of shapes, colours, and compositions and maintain it’s quality regardless of context.
Kerning
The next important thing is kerning. A kerning is adequate space between letters or characters. Since the lack of space between letters and numbers look smashed and makes it hard to read. Whereas too much space makes it hard, to distinguish letters or words. In addition, uneven space can ruin the quality of the text and it just seems awkward and unattractive.
The best typeface with proper kerning is Futura and Helvetica. The custom logo in these styles gives the reader the feeling of clean spacing whether to bold it or keep it skinny.
The Worst Once
What Makes a Font Bad
A font can be poor in many ways. Many well-known fonts have been overused and now look fatigued. Moreover, the ones that don’t complement the reader’s internal sense of balance often seem unattractive. Moreover, some are not legible and some are not creative enough to stand out.
Common
Some typefaces have been used too much and have become too generic. Especially Brush Script, Copperplate Gothic, and Souvenir, have been so popular and massively used in the 1940s and 1960s. Even, Brush Script is still very commonly used.
However, it doesn’t mean that they are very bad styles to use, but they have been used so many times that they lost their attractiveness, and has been associated with the past era which reminds the 19s time and makes you look outdated.
Imbalanced
The balance is the most significant element that makes the text attractive to readers and easy to understand. However, if the style you choose could not make the balanced blend of heavy and light, thick and thin, then it most probably makes it look ugly.
Boring & Unattractive
Some typefaces are just too boring and unattractive. The only problem with them is they don’t have anything outstanding with them and gives a monotone vibe. Whereas you custom logo design services to create the personality of your brand and trigger certain emotion in the mind of the customers when they see it.
Like Arial and Time new roman. It can be a good choice for professional and official writings, but they could not contribute anything to the design.
Over to you
Hopefully, you must have got a good understanding of fonts, and the reason for them being good and bad. Now it’s up to you to buy logo online that you can proud to have. However, the things that are necessary to keep in mind are the font you choose must be aesthetically pleasing, and fit best with your brand.
